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Spencer Adopts New Town Logo That Looks to Future, Gives Nod to History

Spencer Logo (process)

SPENCER — The Spencer Board of Aldermen has chosen a new logo for the town that retains the historic aspect of the railroad and museum town yet looks to the future.

The logo uses the “Original” theme in its tagline that was adopted by the Rowan County Tourism Development Authority following a marketing study. The TDA’s “Be an Original”® theme is used throughout the county in logos for consistency in marketing.

Spencer’s new logo uses the tagline, “Rowan’s Original Gateway,” to promote the town’s history with Southern Railway, now Norfolk Southern, and bring home the importance of Spencer to Rowan County. The original Spencer Shops, located here in 1896 by the railway president, Samuel Spencer, represents the midway point of the railroad’s mainline between Washington, DC, and Atlanta, GA. The new logo uses a train, train tracks, and the yellow and green colors associated with the original Southern Railway, giving a subliminal feel of town history.

Families and the feel of fun and recreation are also silhouetted in the new logo, a nod to the North Carolina Transportation Museum, which draws thousands of tourists each year. The silhouetted imagery gives the impression of a busy, active town that is a fun place to live or visit.

The touch of blue represents the Yadkin River and its importance to the town and future plans for river activities and other growth. The bright yellow sun rising behind these design elements gives an uplifting feeling of a new day for Spencer.

Mayor Jonathan Williams said that “this design paves the way towards Spencer's future of community connectivity, recreation, and green spaces, while also paying tribute to our unique railroading heritage and staking our claim as Rowan's original gateway. With our new logo, we start a new chapter in the storied history of our special town."

The logo was designed by Miller Davis Agency of Salisbury.